MaddyCakes Bakes: Brand Reveal
Although this is a branding reveal, I’m stepping back into my “dance teacher” shoes to begin this blog. Part of what I love about teaching dance, specifically, is that unlink educational schooling, I get to work with the same kids season after season for as long as they dance until they graduate high school. And as I’m now in my ninth season as a teacher, I’m realizing how long that time actually is. To say that I’ve been working with a few students now for almost a decade feels wild, but more than anything, I’m so grateful to have an opportunity to make a long-standing, hopefully positive, impact.
Amanda Wolf Creative Solutions: Brand Reveal
However, our journey wasn't just about shared interests; it was about transformative growth. Over a year and some change, I witnessed Amanda's willingness to tackle the tough questions and dive into the depths of her business. The evolution from a muted color palette to an unapologetically bold one mirrors the internal shifts she courageously embraced. I’m just so grateful to have been a part of it and been able to help set the strategy to put her valuable dancer and creative resources in motion.
Amanda Wolf Productions: Brand Reveal
At Amanda Wolf Productions, we're not here to simply choreograph routines; we're here to craft experiences. Our approach is rooted in the belief that your first dance should be an expression of your connection, your style, and your wedding dreams. Whether you envision an intimate, romantic sway that transports you away from the world or a dynamic performance that captivates your audience, we're here to bring your vision to life.
Lush Event Co.: Brand Reveal
You know that person who seems to know the trends before the influencers do? The one who has every single tiny detail covered in a way that makes it work so much better than anything you could come up with? Rachel Stackiewicz is one of those people, and she has the experience and eye for design to create the most lavish weddings that celebrate your love.
CaregiversNW: Rebrand
Today, we’re talking about one of my favorite topics: rebranding. Rebranding can be controversial, as it risks alienating your original audience. But while rebranding is risky, the reward that comes when you do it correctly is more than worth the investment. Rebranding isn’t about jumping on a new trend so you can sell more; rather, rebranding is about evolving WITH the business, with yourself. We as humans don’t stay stagnant (you may try to dig in your heels, but change and evolution are inevitable), and neither should your business.
Sierra Marie Events: Brand Reveal
You know that boujee person, the one who has it all under control, all while coordinated to match? Maybe you know them in real life, or maybe they’re someone you follow on social media. Sierra Marie is one of those people, and she has every single detail of your big event nailed down to perfection.
My Branding Process
I’m always reflecting about something. As of late, I’ve been mulling over my branding services, concerned I wasn’t articulating my process/deliverables effectively. With a year plus some change experience now officially as a freelance brand developer, I also wanted to make sure I was encompassing everything a small business would need. Over the last few weeks, I’ve been drafting and editing true branding packages – and I’m excited to share they’re finally live. There are different options to fit the needs of different business owners – like social media templates for example – and graphic design add-ons.
Is it a Connection? Or an Aesthetic?
As a graphic designer, I have to admit that my favorite projects are branding development ones. There’s just something so magical and special about creating an entirely new entity based upon a vision and a passion. Companies are brands, lifestyles are brands, even people are “brands”. But…what does that even mean?