Gratitude for the Contrast
Failing Forward Kelly Gallagher Failing Forward Kelly Gallagher

Gratitude for the Contrast

Gratitude. It’s the word we hear endlessly this time of year, woven into commercials, splashed across social media, and nestled into self-help spaces. But how often do we feel gratitude deep in our core, rather than just going through the motions? Has the repetition dulled its meaning?

Contrast is something I often talk about—whether it’s with my clients, my dance students, or even myself. In tap, we find shading through soft and loud sounds. In contemporary, I ask my dancers to explore smooth and sharp textures. With clients, it’s negative space and balance, knowing when too much is too much. Even in design, contrast—like pairing thin, delicate ligatures with bold, solid typefaces—creates interest and depth.

But beyond art and movement, contrast exists in life itself. It’s what gives us a full spectrum of experience. And when it comes to gratitude, contrast has taught me this:

How can we truly know gratitude for the light if we haven’t also known the darkness?

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Get to Know Me
Failing Forward Kelly Gallagher Failing Forward Kelly Gallagher

Get to Know Me

I can’t believe the last time I introduced myself was four years ago when I first started this wild ride. I remember that “version of me,” but honestly, it feels like I’ve lived through hundreds of phoenix cycles since—burning to ashes only to rise again. And now, here I am: a whole new me, ready to reintroduce myself after a summer-long social media break. So, here’s the updated, current-chapter version of me.

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My Branding Process
Branding Kelly Gallagher Branding Kelly Gallagher

My Branding Process

I’m always reflecting about something. As of late, I’ve been mulling over my branding services, concerned I wasn’t articulating my process/deliverables effectively. With a year plus some change experience now officially as a freelance brand developer, I also wanted to make sure I was encompassing everything a small business would need. Over the last few weeks, I’ve been drafting and editing true branding packages – and I’m excited to share they’re finally live. There are different options to fit the needs of different business owners – like social media templates for example – and graphic design add-ons.

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Is it a Connection? Or an Aesthetic?
Branding Kelly Gallagher Branding Kelly Gallagher

Is it a Connection? Or an Aesthetic?

As a graphic designer, I have to admit that my favorite projects are branding development ones. There’s just something so magical and special about creating an entirely new entity based upon a vision and a passion. Companies are brands, lifestyles are brands, even people are “brands”. But…what does that even mean?

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