Four Years of Kreativity
When I started Your Friendly Kreative four years ago, I knew I had something to offer. What I didn’t know was just how much this business would stretch me, challenge me, heal me, and help me come home to myself. I thought I was creating a business that helps others glow up, but somewhere in the process, I ended up growing with it.
This work has been, well, everything to me. It’s been part therapy, part transformation, part becoming. And now, I’m stepping into year four with a little more clarity, a little more peace, and a version of this business that finally feels aligned with the person I’m becoming and truly want to be.
CaregiversNW: Rebrand
Today, we’re talking about one of my favorite topics: rebranding. Rebranding can be controversial, as it risks alienating your original audience. But while rebranding is risky, the reward that comes when you do it correctly is more than worth the investment. Rebranding isn’t about jumping on a new trend so you can sell more; rather, rebranding is about evolving WITH the business, with yourself. We as humans don’t stay stagnant (you may try to dig in your heels, but change and evolution are inevitable), and neither should your business.