My Branding Process
I’m always reflecting about something. As of late, I’ve been mulling over my branding services, concerned I wasn’t articulating my process/deliverables effectively. With a year plus some change experience now officially as a freelance brand developer, I also wanted to make sure I was encompassing everything a small business would need. Over the last few weeks, I’ve been drafting and editing true branding packages – and I’m excited to share they’re finally live. There are different options to fit the needs of different business owners – like social media templates for example – and graphic design add-ons.
Is it a Connection? Or an Aesthetic?
As a graphic designer, I have to admit that my favorite projects are branding development ones. There’s just something so magical and special about creating an entirely new entity based upon a vision and a passion. Companies are brands, lifestyles are brands, even people are “brands”. But…what does that even mean?